Power Farming Holdings Limited (PFG) is a fully independent and privately-owned group of companies who have a three-generation history of serving the New Zealand and Australian tractor and machinery markets. In 2017 PFG expanded its international footprint by securing the exclusive distribution rights to Deutz-Fahr tractors in the USA.
PFG now operates as three main trading groups:
Power Farming New Zealand - wholesale and retail distribution
PFG Australia - wholesale distribution
PFG America - wholesale distribution
Collectively, these three trading operations generate an annual turnover of approximately $350 million and employ around 380 people.
PFG sources leading tractor and agricultural machinery brands from around the world and distributes them through extensive dealer networks in all three countries. Without exception, the brands concerned are best-in-class products incorporating the latest in technology and design.
The various local markets are served from strategically located distribution hubs in Yatala (Queensland, Australia), Melbourne (Victoria, Australia), Christchurch (Canterbury, New Zealand), Morrinsville (Waikato, New Zealand), Fresno (California, USA) and Atlanta (Georgia, USA).
In New Zealand, the company owns, either in whole or in partnership with a local operator, an extensive nationwide network of eighteen dealerships.