Auto Trail has been a family business, 100% New Zealand owned and operated since 1987. Originally, the business operated out of a small garage and a rep vehicle, providing automotive accessories to Automotive workshops, garages and service stations.
The company name (Auto for automotive and Trail for trailer components) was chosen to reflect our business offerings and our range widened from initially accessories only to include automotive parts, tools, trailer components, tractor spares and workshop/garage equipment.
At the same time, our target market increased to include workshops, engineering businesses, farming contractors and similar. Trade business sales make up a large proportion of our business although we have always had a retail offering for those customers wanting to do their own vehicle servicing and trailer repairs.
The launch of our full e-commerce website in 2018 serves as a means for Auto Trail to reach customers outside of the Waikato and offers the ability for customers to see some of the range of products we have available. In time the website product range will increase to include Trailer parts and other tool brands.