SealesWinslow is a leading compound ruminant feed manufacturer, offering a complete animal nutrition package to enhance the performance and wellbeing of pasture fed animals and herds. Seales was established in Morrinsville in 1968 by Rae and Bev Seales. In 1997 Seales was sold and its new owners had the intention of processing and adding value to the 35,000 tonnes per annum of sweetcorn waste produced by Heinz Wattie's in Gisborne. However, within 3 months major changes by Heinz worldwide and the sales and closure of the Gisborne facilities, resulted in a loss of this business opportunity. Over the following 3 years Seales diversified into growing maize and onions on leased land. In 1999/2000 the Company was caught by a dramatic collapse of global onion prices resulting in losses exceeding $1.5 million and was on the verge of receivership. After identifying a niche market for custom blended pelleted feed to the dairy sector the business was restructured by selling off non-core assets and refocusing the business. The outcome of the new business model resulted in sustained sales growth, averaging 35% per annum from 2000 to 2005.