Saddlery Warehouse Ltd was founded in June 1999 by Peter Thorowgood in a small warehouse on Auckland's North Shore. Peter has over 30 years experience in the saddlery industry dating back to his father's equestrian business in Browns Bay, Auckland. After learning the trade Peter then headed to England and started Thorowgoods Saddlery, taking his new ideas right to the heart of the leather industry in Walsall, England. He started designing and making synthetic saddles, these were not only lighter but more comfortable for horse and rider and far more economical to manufacture. At the time Thorowgoods Saddlery was one of only four Synthetic saddle manufacturers in the world and Peter quickly became Britain's largest saddle maker. In 1994 Peter returned to New Zealand drawn back by family and the great Kiwi lifestyle. He started a small business venture testing the New Zealand market with Thorowgood Saddlery in Ellerslie. It was during this time Peter realised that people here were paying too much for their equine needs and he wanted to do something about it. However, it was a chance encounter with a friend from the UK that really planted the seed.