Owned and operated by the Selfe Family, Oamaru Motorcycles Ltd (Oamaru Honda) is one of the North Otago's business success stories.
The family's collective passion for motorcycles has resulted in the development of a thriving business well known for its skilled mechanics and quality service.
Rick's interest in motorcycles was sparked by his brother and brother-in-law at the age of 10. Initially his interest lay in the racing and the family tradition of representative competition began, with Rick winning championships and representing the South Island.
Originally based in Oamaru's North End selling servicing Honda motorcycles and Stihl chainsaws, Rick managed the first shop after completing a motor mechanic apprenticeship followed by an adult apprenticeship as a motorcycle mechanic.
The business grew steadily in the 70's, not only selling Honda but also Yamaha and a few Suzuki's. By the early 1980's the business had outgrown its North End base, prompting a move to Ribble Street in mid - 1981 and going with Honda only.