Hawke's Bay Signs has been in operation for over 30 years originating in Napier in a partnership with Marty Shanaghan (sadly now passed). Later the business moved to Hastings after the purchase of another local company called City Signs and the name changed. Martin and Linda started operating out of a small rented building in Warren St. The opportunity then arose to purchase Paul Powell Upholstery across the road on a sunny corner site of Warren and Victoria Sts (now owned by HB Toyota) enabling an increase in staff. Technology played a major role in swiftly changing the traditional Signwriter from working with a paintbrush and maul stick to becoming a computer technician overnight. Signs originally painted by hand were being replaced by plotters, which perfectly cut the letters and the shaky hand was no more.