From the moment farming commenced in New Zealand, early farmers began tilling soils, developing the land and learning about its challenges. They also began cross-breeding stock in order to find an animal that better suited the local environment.
Now, some 170 years later, Focus Genetics is proud to be continuing that journey for Kiwi farmers. Backed by the considerable resources, knowledge and capability of Landcorp New Zealand, we use groundbreaking genetic research and technologies.
While we may be New Zealand's larget red meat genetics company, we recognise that superior genetics alone aren't enough.
They require expert farm practices and systems to unlock their true potential. That's why we partner with leading farmers, together achieving significant productivity and profitability gains, and providing all the support they require to ensure these are sustainable for the long term.
Of course, this is a journey that will never end. As science develops, knowledge grows and consumer demands change, we're committed to being in the driver's seat for red meat genetics, helping unlock the potential for more profitable lamb, beef and venison production in New Zealand and globallynow and into the future.